The strategist

The Strategist Behind

The Screens

behind the screens

Hey there!

I’m Syeda Hafsa Fatima

A freelance web designer and personal brand strategist helping startups, coaches, and growing brands build websites that scale and actually convert.

Over the years, I kept seeing the same pattern:

Beautiful websites… that did absolutely nothing.
❌ No clarity.
❌ No connection.
❌ No conversions.

And that’s where I come in.

I don’t do cookie-cutter templates or drag-and-drop fluff.
Every site I design is built from scratch, with purpose — blending clean UI, strategic UX, and conversion-first thinking.

The result? A website that feels like your brand, guides your visitors, and helps your business grow on autopilot.

If you’re done settling for “just okay” websites  and ready to build something that actually works for you…Let’s make it happen.

Most designers?

They’re Either Pretty or Practical.

I didn’t just stumble into design — I studied it, deeply.
From UI/UX foundations to brand psychology, every decision I make is intentional, research-backed, and built for performance.

What Most Designers Do
What I Deliver Instead
Focus only on looks
Blend clean visuals with strategic performance
Use pre-made templates
Custom-built websites from scratch — no templates ever
Design Without Context
Start with competitor + audience research
Skip structure
Wireframe every layout using proven UX principles
Deliver & disappear
Ongoing support, audits, and strategy calls included
Build for now
Create scalable systems that grow with your business

What Most Designers do

What I Do Instead

Focus only on looks

Blend clean visuals with strategic performance

Design without context

Ground everything in audience + competitor research

Use pre-made templates

Custom-built websites from scratch — no templates ever

Skip structure

Wireframe every layout using proven UX principles

Deliver & disappear

Ongoing support, audits, and strategy calls included

Build for now

Create scalable systems that grow with your business

My 5 step

signature process

A high-performing website isn’t built in Canva or copied from a pretty template.
It’s built on decisions. Strategy. Psychology. Structure. Here’s how I bring that to life — for every single client:

Phase 1: Understand Before I Design

Phase 2: Map the Website Structure

Phase 3: Design That Feels Like You

Phase 4: Build & Test

Phase 5: Handover + Ongoing Support

Want a website that gets you clients, not just likes?

Whether you’re just starting out or ready to level up, I’m here to help.

Claim your FREE strategy session now — and get a clear, custom roadmap to a website that actually grows your business.

Let’s be honest

I’m Not for Everyone.

I don’t take on every project and that’s intentional.
Because I’m not here to deliver just “a website.”
I’m here to help you build a high-performing online presence that drives traffic, converts leads, and actually supports your growth.

You believe your website should grow your business
You value strategy, honesty, and high standards

You want long-term results, not quick fixes

You just want something “quick and cheap” to get by
You’re not interested in structure, SEO, or conversion strategy

You’re okay blending in instead of standing out

Real feedback from

A Happy Client

When Okasha came to me, she needed a brand and website that truly reflected her work. We crafted something she was proud to share—but the real magic happened when she showed it to a potential client.

They didn’t just love it. They were so impressed that they instantly decided to work with her… and then asked me to design their site too!

That’s the power of great branding and web design—it doesn’t just make you look good, it wins you business. Want the same for yourself? Let’s make it happen!

A few things you

Should Know About Me

Let’s get a little more real — beyond the process, principles, and polished pages. Here are a few things you should probably know about me.

I’ve redesigned websites that now rank #1 on Google
I studied design + strategy like a nerd (and loved it)
I’m obsessed with simplifying websites that actually scale
I run on coffee, clean layouts, and conversion rates
I never use templates. Ever. Strategy always comes first.

Get Started Now!

Want a Custom Website That Attracts Your Dream Clients, Builds Trust Instantly & Converts Like Crazy?

Want a Custom Website That Attracts Your

Dream Clients, Builds Trust Instantly

& Converts Like Crazy?

This isn’t just about a clean layout. It’s about clarity, strategy, and design that speaks to your audience, keeps them hooked, and turns them into buyers. Let’s build you a website that doesn’t just exist — it performs.

*HURRY UP! Only 1 Slot Left For June

SHF

where strategy meets standout design.

Contact

Ready to turn your website into a lead-generating machine?

If your site isn’t bringing in leads, feels outdated, or just isn’t doing its job—it’s time for a change.

Book a free call to see how we can fix that.

© Copyright Hafsafatima 2024

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